News18 Sept 2026
La Sams Premium and the California expansion
Two projects before December 2026: a premium format in Ho Chi Minh City and a wider footprint in the United States.
Read moreThe La Sams journal
News and stories
Notes from the kitchen, from the menu, from the events we have been part of — and what we learned along the way.
News12 Sept 2026
La Sams Heritage opens its fourth store on Phan Xich Long
On the morning of 12 September 2026 La Sams opened its fourth store on one of Phu Nhuan’s busiest food strips, marking a full year in Ho Chi Minh City.
Products05 Sept 2026
New arrivals: "Three Cups of Affection" for the year’s end
Purple Cloud, Grapefruit-Mango with chili salt foam, and La Sams Pickleball — three very different directions over one grass-jelly base.
Stories28 Aug 2026
Inside the central kitchen: the jelly batch begins at 4:30 a.m.
No pre-mixed powder, no preservatives, and whatever is left at closing gets discarded. This is the full process behind a cup of La Sams grass jelly.
Events10 Aug 2026
La Sams partners with Pickleball Cup 2026 — Top 100 Business Style
More than 1,500 cups served across two days of competition. The caffeine-free Healthy line found exactly its audience.
Knowledge20 Jul 2026
What is in the leaf: 100g of fresh grass jelly leaf covers nearly 40% of daily fibre
Cooling, high in fibre, low in calories — what Vietnamese families have long believed about the leaf, set beside the numbers.
Stories15 Jun 2026
Five years spent looking for my grandmother’s grass jelly
Founder Doan Minh Tai on the road from a Mekong Delta childhood memory to a cup sold in four Saigon stores and one in California.
Offers05 Feb 2026
La Sams stays open through Tet 2026
All four Ho Chi Minh City stores trade from New Year’s Eve through the sixth day, with lucky money for early guests.