La Sams partners with Pickleball Cup 2026 — Top 100 Business Style

Published 10 Aug 20261 min readLa Sams Heritage

More than 1,500 cups served across two days of competition. The caffeine-free Healthy line found exactly its audience.

La Sams was the official beverage partner of Pickleball Cup 2026 — Top 100 Business Style, a tournament bringing together more than 400 business owners and executives in Ho Chi Minh City.

Two days in numbers

Across two days of play, the La Sams team served more than 1,500 cups courtside. The two most ordered were La Sams Electrolyte and La Sams Pickleball — the sea buckthorn soda named after the sport itself.

Everything was pre-jarred, held chilled in coolers at the venue and restocked by match slot so nothing sat too long.

Why the Healthy line suits a court

Players finishing a match need water and minerals, not a sugary soft drink. The Healthy line is caffeine-free and low in calories, and the high-fibre grass jelly sits gently in the stomach — nothing like an energy drink.

It is also why La Sams made sport the centre of its 2026 sponsorship rather than pure entertainment.