The La Sams journal

News and stories

Notes from the kitchen, from the menu, from the events we have been part of — and what we learned along the way.

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La Sams Premium and the California expansion

News

18 Sept 2026

La Sams Premium and the California expansion

Two projects before December 2026: a premium format in Ho Chi Minh City and a wider footprint in the United States.

La Sams Heritage opens its fourth store on Phan Xich Long

News

12 Sept 2026

La Sams Heritage opens its fourth store on Phan Xich Long

On the morning of 12 September 2026 La Sams opened its fourth store on one of Phu Nhuan’s busiest food strips, marking a full year in Ho Chi Minh City.