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La Sams Premium and the California expansion
Two projects before December 2026: a premium format in Ho Chi Minh City and a wider footprint in the United States.

Cooling, high in fibre, low in calories — what Vietnamese families have long believed about the leaf, set beside the numbers.
Grass jelly leaf is familiar to many Vietnamese families, especially in the Mekong Delta, and it has been passed down mostly through experience: "cooling", "good for the liver", "easy on digestion". Here is what the numbers can add.
Research indicates that 100g of fresh leaf provides around 9.8g of fibre — close to 40% of an adult's minimum daily requirement. That is a high figure for something used to make a drink.
The fibre is largely soluble, which is what creates the characteristic set and why the jelly leaves you lightly full.
Plain grass jelly contains almost no sugar and very few calories. The calories in a cup of La Sams come mainly from the milk, fruit or syrup — all of which you can adjust when you order.
Grass jelly is food, not medicine. These qualities support a balanced diet; they do not replace medical treatment. If you have a health condition or take regular medication, speak to your doctor before drinking it often.
By not overcooking the leaf and by keeping sugar out of the jelly entirely. It is also why the product only keeps for 24 hours — a trade we accepted from the beginning.
News18 Sept 2026
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Purple Cloud, Grapefruit-Mango with chili salt foam, and La Sams Pickleball — three very different directions over one grass-jelly base.